Our Regions

A triangular vantage point to manage brands throughout Asia-Pacific.

With property and people on the ground in Australia, New Zealand and Singapore, we have a single strategic operation to leverage and grow brands, retailers and offer true retail harmonisation in the Asia-Pacific ground and air markets.

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Singapore

As our newest market, we are excited for the opportunities that Singapore opens for our brands and it forms as the gateway to expand into Asia-Pacific.

Singapore Dealer Application
Leatherman

A household name everywhere around the world, everyone needs a Leatherman. Be it home, in the car, or for the worksite, Leatherman has you covered.

Ledlenser

When it comes to a category leader in portable lighting solutions, Ledlenser owns this space. There’s one way to prove the performance of a Ledlenser, ‘just turn it on’.

Opinel Outdoor and Kitchen Knives Australia New Zealand Singapore
Opinel

French by name, french by nature, Opinel’s range of premium outdoor, recreation and kitchen knives sets the bar for sharps and cutlery.

Light My Fire

With an award winning range of food storage solutions and accessories, Light My Fire build on their Spork product, with new functional and sustainable range of products that will bring true value to your store.

Rite in the Rain

When it comes to a category leader in portable lighting solutions, Ledlenser owns this space. There’s one way to prove the performance of a Ledlenser, ‘just turn it on’.

Selk'Bag

When it comes to a category leader in portable lighting solutions, Ledlenser owns this space. There’s one way to prove the performance of a Ledlenser, ‘just turn it on’.

Pacific Cutlery

High end products across a range of categories, Pacific Cutlery will create add on sales for your store.

Atka

Atka embodies the spirit of adventure. Inspired by the remote Alaskan island of the same name, Atka outdoor travel essentials are tough, reliable and ready for your next trip to the most remote corners of the globe.

Honey Badger

Stand alone competition for some of the world premium knives, Honey Badger will create its own category in your stores.

Morakniv

When it comes to steel, Swedish heritage always wins, Morakniv offer a beautiful range of single blade knives to add a premium line to your store.

New Zealand

New Zealand is a growing market for our brands and we have celebrated a number of years of growth in this region, and continue to expand our brand portfolio.

New Zealand Dealer Application
Opinel Brand
Opinel

French by name, french by nature, Opinel’s range of premium outdoor, recreation and kitchen knives sets the bar for sharps and cutlery.

Fjällräven

A leading global brand making innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.

Atka

Since 2014 we have managed the Atka brand of travel and outdoor accessories, available in Australia New Zealand and Singapore.

Fjällräven

A leading global brand making innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.

Nite Ize

Continued innovation and ideas, Nite Ize continue to produce a large range of very handy products.

Pacific Cutlery

High end products across a range of categories, Pacific Cutlery will create add on sales for your store.

Rite in the Rain

Water-proof, dust and grit proof paper is a must, Rite in the Rain proves its value in more use cases than you can imagine – trade, outdoor, car, garden, agriculture, and the list goes on…

Selk'Bag

Why use a sleeping bag when you can use a Selk’Bag, the wearable sleeping bag that adds new options to sell side by side camping, hiking and lifestyle categories.

Light My Fire

With an award winning range of food storage solutions and accessories, Light My Fire build on their Spork product, with new functional and sustainable range of products that will bring true value to your store.

Spyderco

A leading brand that has utilised highest grade materials and technology from the get go, Spyderco leads the in the knife category.

Australia

As the market continues to grow and expand into new categories, Australia remains a global leader for many retail brands.

Australian Dealer Application
Atka

Simple functional and designed at a price point, the Atka brand of travel and outdoor accessories, will increase your Average Order Value.

Buff
BUFF designs and produces multifunctional headwear for outdoor enthusiasts and urban explorers. BUFF’s range of neckwear, headwear and accessories, are known for their versatility, functionality, and high-quality materials.
Fjällräven

A leading global brand making innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.

Nite Ize

Continued innovation and ideas, Nite Ize continue to produce a large range of very handy products.

Opinel Outdoor and Kitchen Knives Australia New Zealand Singapore
Opinel

French by name, french by nature, Opinel’s range of premium outdoor, recreation and kitchen knives sets the bar for sharps and cutlery.

Overboard

Premium quality and design, the Overboard range of water proof bags and accessories will keep you dry.

Honey Badger

Stand alone competition for some of the world premium knives, Honey Badger will create its own category in your stores.

Primus

A leading global brand for decades, Primus stoves, cookware and accessories will add value to your current range.

Leatherman

A household name everywhere around the world, everyone needs a Leatherman. Be it home, in the car, or for the worksite, Leatherman has you covered.

Ledlenser

When it comes to a category leader in portable lighting solutions, Ledlenser owns this space. There’s one way to prove the performance of a Ledlenser, ‘just turn it on’.

Rite in the Rain

Water-proof, dust and grit proof paper is a must, Rite in the Rain proves its value in more use cases than you can imagine – trade, outdoor, car, garden, agriculture, and the list goes on…

Selk'Bag

Why use a sleeping bag when you can use a Selk’Bag, the wearable sleeping bag that adds new options to sell side by side camping, hiking and lifestyle categories.

Light My Fire

With an award winning range of food storage solutions and accessories, Light My Fire build on their Spork product, with new functional and sustainable range of products that will bring true value to your store.

Morakniv

When it comes to steel, Swedish heritage always wins, Morakniv offer a beautiful range of single blade knives to add a premium line to your store.

Muela

Known as a market leader in fixed blade knives, Muela offer a large range of top-selling products that consumers ask for by name.

Pacific Cutlery

High end products across a range of categories, Pacific Cutlery will create add on sales for your store.

Smith's

With the largest line of sharpeners available, there will be a Smith’s product that every single one of your customers will utilise.

Spyderco

A leading brand that has utilised highest grade materials and technology from the get go, Spyderco leads the in the knife category.