Zen

Building APAC Brands

Zen creates Asia-Pacific solutions for prestige outdoor and lifestyle brands to connect closer to the consumer.

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Zen is a brand management hub for the Asia-Pacific region.

We build consumer demand through our extensive wholesale and distribution network, our strategic direct-to-consumer model, and our consumer facing flagship retail stores. The core of the Zen business model has always been simple – we build brands!

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OUR PEOPLE
Our people at Zen are not problem-minded; we’re opportunity minded. Our people feed opportunities and starve problems creating a growth mindset.
OUR PROCESS
Efficient process underpins our business capabilities, and our capabilities underpin our strategy and execution of everything we do.
OUR PRODUCTS
We work with brands that understand good design which makes products understandable so that they sell themselves and create consumer demand.

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THE ZEN GATEWAY TO ASIA-PACIFIC

Our value proposition to global brands is a single point of contact managing the Asia-Pacific region's Marketing, Sales, Customer Service, Finance, Planning, Logistics, Warehousing, and more.

Zen simplifies the complexities of shipping, logistics, and costs in the isolated Asia-Pacific region by offering one partnership and one account covering Australia, New Zealand, and Singapore.

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OUR BRANDS

We create solutions for a range of big brands looking to grow in the Asia-Pacific region speaking to consumers in the Outdoor, Lifestyle, Industrial, DIY, Recreation, and Leisure segments.

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DEALER LOGIN

Using our ZenPort dealer ordering platform you can streamline purchasing, order 24/7, see up to date inventory management information, access all your order history and more. Contact Customer Service if you don't have your login.

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WHAT'S NEW

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Kodiak Gains Strong National Media Attention

Kodiak’s National Media Coverage Continues to Build Kodiak has gained significant national visibility this month, appearing across major Sunday newspapers and leading lifestyle publications. The timing aligns well with the...

Kodiak Gains Strong National Media Attention

Kodiak’s National Media Coverage Continues to Build Kodiak has gained significant national visibility this month, appearing across major Sunday newspapers and leading lifestyle publications. The timing aligns well with the...
Katadyn Group Partners with Zen as Exclusive Au...

Zen is pleased to announce that, beginning 1 February 2026, we will become the exclusive Australian distributor for three leading brands from the Katadyn Group: Katadyn Steripen Optimus Please note:...

Katadyn Group Partners with Zen as Exclusive Au...

Zen is pleased to announce that, beginning 1 February 2026, we will become the exclusive Australian distributor for three leading brands from the Katadyn Group: Katadyn Steripen Optimus Please note:...
Shipping Policy and Bank Details Update

Shipping Policy and Bank Details Update Effective from 1st December 2025 We wanted to let you know about a couple of important updates at Zen, including changes to our shipping...

Shipping Policy and Bank Details Update

Shipping Policy and Bank Details Update Effective from 1st December 2025 We wanted to let you know about a couple of important updates at Zen, including changes to our shipping...